Rethinking video editing on the go

Working closely with the Pinch team, we designed and prototyped their video editing mobile app. Using the limitations of a small screen size we organised the hierarchy, prioritised key functionality and optimised screen real estate based on the needs of an audience on the move.

The goal was to create a tool that is easy and fast to use, by focusing on making the core functions work extremely well. The experience was further enhanced by the use of animations and creation of pixel perfect icons designed for better clarity on small screens.