Continuing to break ground in 21st century fashion commerce.
Danish multibrand fashion and lifestore store Støy has seen incredible growth in the last four years. Founded in creativity and with a thorough understanding of the business of fashion, Støy has ambitions to be among the top-5 best shops in Europe.
Støy approached Double and asked for a solution to match their international goals. For the Aarhus-based company we defined a new brand strategy, created a compelling visual identity and designed and built a reimagined shopping experience, with strong editorial content and an intelligent checkout flow. In addition to that we also co-created their annual printed magazine STØY, an internationally distributed publication about culture and passion.