O-food

A Scandinavian sandwich bar in London that aims to make everyday eating an extraordinary experience.

O-food is an honest approach to eating well. In a time when processed and unsustainable fast food is widely considered the normal choice, O-food is the planet-friendly choice with a chef-designed menu created with carefully sourced ingredients and lots of love.

Integrated in every aspect of brand strategy, digital strategy and design, we have served as O-food’s creative agency with fixed weekly deliverables. Milestones have been visual identity, digital strategy and responsive web developing, always with the same innovative approach to creating something outstandingly appetizing.

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“Healthy, ethical fast food will gain momentum in 2015 as a raft of virtuous brands appropriates junk style for the Millennial generation. In the U.K., O-food is aiming “to make the humble everyday meal a true joy for your  taste buds even when time is short. The company (…) is another example of how ethical businesses are being rebranded in an aspirational, hip way for younger audiences.”

– ‘Future 100: Trends to Watch in 2015’ (JWT Intelligence)

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