The world is your gym
Nordic Hiit is fitness reimagined. The popular live workout is built around 12 minute daily videos, and can be done anywhere, anytime. We call it workout on demand. Nordic Hiit has a unique, encouraging community to help people get started and keep the motivation high. Their clients have never been in better shape and the rates are just as flat as your stomach will be.
The concept of Nordic Hiit changed from manually-pay-per-month to a recurring on-demand subscription service. To mark a new beginning, we developed a new identity system to be used across all touchpoints. We designed and built a new website to handle the challenges and opportunities of having a modern digital product with international subscribers.