The creative adult is the child who survived
Embrace your playful nature, no matter the number of candles on your birthday cake. Copenhagen-based toyshop Maammo is a new Danish design brand with global ambitions, carrying a handpicked selection of the best design toys the world has to offer.
We created a playful identity based on the extinct, quirky-looking mammoth. Designed with a nod to historic toy brands, the identity is the backbone of the entire shop, and reappears on wrapping paper, tape and stickers used for packaging.
The platform for Maammo is built on Shopify, a semi-automated setup perfect for a start-up. Just as the products on the site, the digital design is clean and elegant. A strong and aesthetically pleasing foundation for Maammo to grow on and keep defining the toyshop of the future.